What the difference between a 4 star rating and a 5 star rating?
Hotels, restaurants or movies that have 4 stars have everything right. It's super clean, very professional, high class, the food is amazing, top-notch and usually, there's nothing to complain about.
So, why isn't it 5 stars?
People who rate 5 stars, adds one more component - the emotional feeling that they felt and experienced from that service or product.
"Coming to this hotel made me feel like how I felt when I was growing up."
"This movie made me cry, but you know, the good type of crying."
"My grandma used to make food just like this. It's such a good feeling to get reminded of that and to know your food respect the authentic culture."
Contribute that emotional factor and start being 5 stars.